Launching their brand in 2024 (and opening their dispensary doors to the public for the first time), Grasshopper Ibiza was in need of a logo package—and in a hurry. Working on a condensed timeline, a logo was designed to mirror the relaxed and approachable space the company aims to create for its customers.

A friendly and energetic serif font was chosen and modified, per client requests, so that the letter g appeared to have two antennas like its namesake. Similar embellishments were included off other letterforms, keeping the font relaxed and springy. The company tagline was worked into the main logo, encircling the name, and several alternate logos were also developed. A color palette of deep green, pale parchment, and marigold brings to mind images of nature, healing, and growth.