Nickmom, Nickelodeon programming specifically for moms, needed a website to pair with their new channel. The site aimed to be a destination for all things motherhood and funny—”motherfunny” as their tagline stated—serving up fresh and hilarious content to busy moms looking for a good laugh at the end of a hard day.

Design leaned into the brand’s vibrant color scheme and comical imagery, creating a responsive design that looked great regardless fo whether a mom viewed it on her laptop or phone. Header imagery randomly cycled through brand imagery and resized as necessary depending on the user’s device.