New York Times bestselling author Susan Dennard was looking to relaunch her brand. As both a novelist and writing instructor, she wanted two unique logos—one to represent each side of her brand—but hoped they could look related at the same time.

Starting with her author logo, an archway was utilized to represent a “window” into fantastical worlds. Susan’s request to include mountains and/or sky materialized as a horned moon and star inside a celestial burst element. The same archway exists for her writing instruction brand, known as Academy, but the moon changes to a quill. In both instances, a timeless-looking serif font was chosen for Susan’s name and customized from there. The tagline paired with her logo calls out  author-versus-instructor identity. 

Numerous versions of the logo were delivered so that the logo could be used in vertical and/or horizontal settings, as well as color versus inverse. Logomarks (icons only) were also shared. The client also received a style/branding guide.